Author: Deb

Why People Buy: The Psychology Behind Everyday Purchasing Decisions

Deb

Why People Buy: The Psychology Behind Everyday Purchasing Decisions Why do people buy things? The obvious answer seems simple: Because they want or need them. But if buying decisions were really that straightforward, sales and marketing would be much easier to understand. Two people can look at the exact same product and have completely different reactions. One thinks: I need that. The other thinks: Why would anybody pay money for that? A customer may spend weeks comparing two products that cost $50, then make a $500 purchase almost spontaneously. Someone…

Read More

Can Psychology & Christianity Work Together?

Deb

Can Psychology & Christianity Work Together? Can you believe in God and still learn from psychology? For some Christians, that question creates immediate hesitation. Psychology is sometimes viewed as an alternative to faith—as though we have to choose between understanding the human mind and trusting God. On the other side, Christian beliefs are sometimes dismissed as irrelevant to understanding human behavior. But do these two areas really have to be enemies? I don’t believe they do. Psychology and Christianity aren’t the same thing, and I don’t believe we should pretend…

Read More

Why Do Our Emotions Sometimes Overpower Logic?

Deb

Why Do Our Emotions Sometimes Overpower Logic? Have you ever known something logically but felt something completely different? You know the airplane is statistically safe, but your heart races when it takes off. You know one mistake doesn’t make you a failure, but you still feel embarrassed for hours. You know someone is probably busy, but when they don’t answer your message, your mind immediately wonders if they’re upset with you. You know you should remain calm during an argument, but suddenly you’re saying things you hadn’t planned to say.…

Read More

Why Do We Take The People We Love For Granted?

Deb

Why Do We Take the People We Love for Granted? It seems backward when you think about it. The people we love the most are often the people we appreciate the least. We may thank a stranger for holding a door but barely acknowledge the person who makes our coffee every morning. We can be patient with a coworker who makes a mistake but irritated when our spouse or family member forgets something. We might compliment someone we barely know while going days—or weeks—without telling the people closest to us…

Read More

Why Do People Do Things That Make No Sense?

Deb

Why Do People Do Things That Make No Sense? Have you ever watched someone make a decision and thought: That makes absolutely no sense. Maybe someone keeps returning to a relationship that makes them miserable. Maybe a person complains constantly about a situation but refuses every opportunity to change it. Maybe someone wants financial security but repeatedly spends money they don’t have. Maybe a person desperately wants to succeed but procrastinates every time an important opportunity appears. Or perhaps you’ve experienced the even stranger version: You were the person doing…

Read More

An Introduction to Psychology Thinkers

Deb

An Introduction to Psychology Thinkers: Making People Make Sense Have you ever looked at someone and thought: Why in the world would they do that? Maybe someone you trusted suddenly behaved in a way you never expected. Maybe a perfectly intelligent person made a decision that seemed completely irrational. Maybe someone became angry over something that appeared insignificant. Maybe you’ve watched a friend repeat the same destructive relationship pattern again and again. Or perhaps the person you’ve had the hardest time understanding is yourself. Why did I react that way?…

Read More