Why People Buy: The Psychology Behind Everyday Purchasing Decisions Why do people buy things? The obvious answer seems simple: Because they want or need them. But if buying decisions were really that straightforward, sales and marketing would be much easier to understand. Two people can look at the exact same product and have completely different reactions. One thinks: I need that. The other thinks: Why would anybody pay money for that? A customer may spend weeks comparing two products that cost $50, then make a $500 purchase almost spontaneously. Someone…
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